Chevrolet Achieves Best Ever Global Sales in 2011

CHEVROLET ACHIEVES BEST EVER GLOBAL SALES IN 2011

DETROIT – Chevrolet sold 4.76 million vehicles around the world in 2011, setting a new global sales record, and driving General Motors Co. (NYSE: GM) global sales to more than nine million vehicles, up eight percent compared with 2010.

 

Chevrolet Achieves Best Ever Global Sales in 2011

Chevrolet Achieves Best Ever Global Sales in 2011

The U.S. led the way for Chevrolet with total vehicle sales of 1,775,812, up more than 13 percent from 2010. China posted record sales of 595,068, up 9.5 percent from the previous year. Other markets that posted significant year-over-year increases include Vietnam (79 percent), Russia (49 percent), Turkey (30 percent) and Germany (21percent).

“Chevrolet’s impressive growth in both established and developing markets is the result of a strong new product lineup that meets the diverse needs of consumers around the world,” said GM Chairman and CEO Dan Akerson.

“In addition to Chevrolet’s record-setting sales, the entire lineup of GM vehicles is meeting customer needs for fuel-efficient cars and work vehicles as well as unmatched luxury.”

Chevrolet is building its global presence by delivering cars like the Cruze, Sonic (Aveo) and Spark, the all new mid-size global Malibu, and crossovers and trucks like the Orlando and Colorado that are designed for the varied driving conditions and customer preferences around the world.

The Chevrolet Cruze compact sedan led the brand with global sales of more than 670,000 in 2011, making it the best-selling Chevrolet nameplate around the world with more than 1.13 million sold since its launch in 2009. In the U.S., Chevrolet was the best selling passenger car brand in 2011, thanks in large part to the success of the Cruze.

More than 15 markets experienced record Chevrolet sales in 2011 with the largest year-over-year increases in South Africa (119 percent), Peru (81percent), Vietnam (79 percent), Thailand (58 percent) and Israel (46 percent). The top 10 Chevrolet sales markets in 2011 were:

MARKETTOTAL 2011 SALES
United States1,775,812
Brazil632,812
China595,068
Russia173,485
Mexico162,461
Canada150,540
Argentina133,491
Uzbekistan121,584
India111,056
Columbia105,783

 

“Without doubt the new Chevrolet portfolio has been a catalyst for our success around the world,” said Tim Lee, President of General Motors International Operations. “The launch of the Chevrolet brand in South Korea along with tremendous growth in China and across the rest of our international operations is proof that Chevrolet is becoming a first choice for customers around the globe. In 2012, we will continue to expand our range with even more great vehicles as we pursue further growth in our key markets.”

As Chevrolet enters its second century, it continues to become a more global brand, with more than 60 percent of its sales outside the U.S. market.

Sales for all GM reporting regions increased year over year. The company’s two largest markets in 2011 were China, where GM and its joint venture partners increased sales 8.3 percent year-over-year to 2,547,203 vehicles, and the United States, where GM sold 2,503,820 vehicles, up 13.0 percent compared with 2010. GM is the market leader in both countries.

The company also increased its share of the global vehicle industry to 11.9 percent in 2011 compared with 11.5 percent in 2010.

 

General Motors Sales Summary

Units 2011Units 2010% Change% of Industry 2011$ of industry 2010Point Change
North America2,924,1402,625,41111.418.418.20.2
Europe1,735,3351,662,9634.48.88.80.0
South America1,064,6311,024,9603.918.819.9(1.1)
International Operations3,301,8363,072,1507.59.58.90.6
Total Global9.025,9428,385,4847.611.911.50.4

 

GM North America = United States, Canada, Mexico and other North American markets
GM Europe = Western, Central and Eastern Europe, and other European areas
GM International Operations = Asia-Pacific, North Africa, Sub-Saharan Africa and the Middle East; Iran, North Korea, Syria and Sudan are excluded from sales volume and market share calculations