Chevrolet

CHEVROLET CONTINUES TO GROW IN THAILAND AND SOUTHEAST ASIA

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Bangkok, Thailand, 6 Dec 2011 – Chevrolet Sales Thailand (Chevrolet) has reported continued growth across major markets in the Southeast Asian (SEA) region for the month of November 2011, posting strong figures in markets including Thailand, Malaysia, the Philippines and Singapore.

  • Chevrolet grew 37 percent across Southeast Asia, against sluggish regional industry growth
  • The Chevrolet Captiva was the brand’s best-selling model across most markets in the region in November 2011
  • Chevrolet’s Southeast Asian market share grew 55 percent

In Thailand, Chevrolet sold 27,224 vehicles, recording a year-to-date (YTD, January to November 2011) growth of 59 percent, compared with the same period in 2010. This was achieved against an industry growth of 10 percent. For the month of November 2011, Chevrolet grew 52 percent, selling 2,355 vehicles, compared with the same month in 2010. It recorded a market share of 3.9 percent in Thailand in November 2011, a growth of 95 percent over November 2010. Industry growth for Thailand in November 2011 was -23 percent.

Key products that contributed to Chevrolet’s performance in November 2011 in Thailand included the Chevrolet Captiva (997 units) and the Cruze (630 units). The Captiva diesel has been a key performer since its launch in November. The all-new Colorado continues to generate interest, garnering 2,000 bookings to date. Customers can expect delivery to start in December 2011.

Other markets that posted continued growth included Malaysia, which grew 124 percent YTD, compared with the same period in 2010, with a total sale of 1,114 vehicles. This was against an industry growth of one percent. For the month of November 2011, Chevrolet posted a growth of 51 percent in Malaysia, against the same month in 2010, compared with the industry’s growth of 10 percent. The brand’s market share in November was 0.2 percent, which was a 100-percent increase over the same month in 2010.

The Chevrolet Captiva also led the brand’s assault in Malaysia, accounting for 35 percent of its sales in the month of November 2011.

In the Philippines, Chevrolet sold 2,437 vehicles to post a YTD growth of 34 percent, compared with the same period in 2010. The industry in the Philippines recorded zero growth for the same period. Compared with the same month in 2010, Chevrolet sold 65 percent more vehicles in November 2011. This increased Chevrolet’s monthly market share in the Philippines from 1.3 to 1.9 percent, a 46-percent increase. Industry growth in the Philippines, for the month of November 2011, was seven percent, compared with the same month in 2010.

Models that did well in the Philippines in November 2011 included the Chevrolet Spark and the Captiva, which accounted for 39 and 21 percent of Chevrolet’s total sales for the month, respectively.

As part of a grand celebration of a Chevrolet centennial, Chevrolet Colorado was previewed first time in the Philippines during the Motorama event in early November. It was also marked as an official start of sales for the Chevrolet Orlando in the Filipino market.

Singapore also returned very healthy figures for the period of January to November 2011, selling 1,448 vehicles, on the way to carving a 33-percent YTD growth compared with 2010, and against an industry growth of -18 percent. On a monthly basis, Chevrolet sold 114 vehicles in November 2011, recording an impressive 128 percent growth against an industry grew by only five percent. Chevrolet’s market share in Singapore rose to 4.2 percent in November 2011, an increase of 121 percent over the same month in 2010.

Key products in Singapore included the Chevrolet Epica and Cruze, the former representing close to 54 percent of Chevrolet’s sales in Singapore.

Indonesia posted a slight decline in November 2011, with a growth of -2.8% percent, compared with the same period in 2010. However, it was still a healthy figure compared with a monthly industry growth of -9 percent. The Chevrolet Captiva also came up on top in Indonesia, accounting for 66 percent of Chevrolet’s sales in Indonesia for November 2011. The Chevrolet Captiva also won the best SUV in the segment, recently awarded by Auto Bild Indonesia automotive awards.

Overall, Chevrolet sold 3,190 vehicles in SEA for the month of November 2011 – 37 percent more than November 2010 – winning a market share of 1.7 percent, an increase of 55 percent over the same month in 2010. Industry growth in SEA for November 2011 was about -9 percent, compared with the same month in 2010.

Mr. Antonio Zara, Vice President of Sales, Marketing and Aftersales, General Motors Thailand/SEA and Chevrolet Sales Thailand, said, “This is certainly very positive, as it has been for the last three quarters. The strength of our products, combined with the extraordinary efforts of our dealers across the region contributed to a fantastic two months in the last quarter of 2011.”

He continued, “For the record, in November 2011, the Captiva was again the top performer in its segment in Thailand. It also won the top spot in segment shares in Indonesia. The Captiva 2.0L diesel, which was officially unveiled to the public at the recent Motor Expo in Thailand, had already generated a lot of enquiries prior to its launch.”